danny product manager tech startup

Hello, I'm Danny  
👋

Product Manager | Lecturer
14+ years of experience in tech industry and in nutsheel I'm:
a pinch of business analysis and accounting;
a spoon of UX design, programming and SQL;
a cup of project management;
a pint of curiosity in product development;
a gallon of passion to help business grow thru technology;
  • Current Role

    Product Manager

  • Current Location

    Hamburg, Germany

  • Education

    Master in Management Information System

  • Skills

    Product Management, Project Management, SQL, Google BigQuery & Data Studio, Grafana, Adobe, Tableau, Basic programming in PHP, C#, Javascript, Flutter, more...

  • Languages

    Bahasa Indonesia (Native)
    English (Professional)
    Deutsch (Basic)

  • Social

    LinkedIn
     Github
     Blog
     Instagram
     ADPList
     halo@dannyydj.my.id

  • Experiences

  • Xing - Product Manager

    Oct 2022 - Jan 2026

    • Led Android, iOS platform and Mobile DevOps teams, maintaining a 99% crash-free rate.
    • Improved time-to-market with consistent weekly releases for both iOS and Android.
    • Collaborated with other product teams to provide shared components, libraries, and SDKs.
    • Was part of the team that manage an internal Experimentation Tool, enabling A/B testing across Web, Android, and iOS platforms.
    • Built a machine learning pipeline to classify user reviews and feedback.
  • Mercubuana University - Lecturer

    2014 - 2024

    • Information System lecturer and faculty member
    • Published 4 research papers in national accredited journals
  • SIRCLO - Senior Product Manager

    Apr 2022 - Sep 2022

    • Led cross-functional logistic teams while waiting for visa and relocation and successfully doubled the transaction in festive season.
    • Led R&D and launched several experimental projects: shared services of e-commerce platform, Android app for SIRCLO sellers, e-commerce warehousing for SMEs.

  • GoToko - Product Manager

    Oct 2021 - Apr 2022

    • Built B2B e-commerce platform with Gojek and Unilever to serve the underserved retailers
    • Managed order journey from checkout until fulfilment including cash management and logistics.

  • SIRCLO
    Senior Product Manager

    Jun 2019 - Sep 2021

    Product Manager

    Sep 2017 - Jun 2019

    • Craft quarterly OKRs and roadmap with product team and communicate it to stakeholders
    • Initiated and managed some strategic projects (one successfully generating revenue and become part of SaaS offering, others are either sunsetted or ice-boxed)
    • Contributed to:
      • SIRCLO Commerce (Enterprise B2B)
        • Spearheaded the entire product domains (e-commerce, WMS, ERP, Finance, 3rd party logistics)
        • Collaborated with internal & external stakeholders to scale fulfillment throughput
        • Worked together with 3rd parties to achieve seamless integration and make life easier for the users while saving hundreds million of IDR per month of opex
      • SIRCLO Store (SME B2B2C - Shopify-like SaaS)
        • Collaborated with multiple stakeholders to launch new e-commerce SaaS platform (got a really good traction with help of covid)
        • Managed 1-3 PMs
        • Led 2 squads after the platform launched
          • Billing & subscription squad
          • Launched new internal billing platform
          • Collaborated with product design to revamp the subscription journey
          • Increased self subscription rate
          • Increased on time payment rate
          • Registration, onboarding and user management squad
          • Launched new internal billing platform
          • Reduced bounce rate in registration journey
          • Increased FTUE (First Time User Experience) and 1st week activation rate
          • Collaborated with engineering team to create Public API documentation
  • Mitra Integrasi Informatika - Application Consultant

    Nov 2016 - Sep 2017

    • Infor SunSystems Application Consultant
    • Billing System Technical Consultant
    • ASP.NET (C#) Technical Consultant
    • Produced system (and functional) specification requirements document
    • Provide on-site support and application-related consulting
  • Trisakti University - Lecturer

    2014 - 2016

    Lecturer for Accounting Information System class in Chartered Accountant exam preparation program

  • Meta Advance Solution - Operation & Technology Head

    Aug 2014 - Apr 2016

    • Co-founder
    • Spinoff company of Meta Technology Indonesia
    • Achieved 100 users with 10 mil IDR MRR on the 1st year but closed down after no additional funding
    • Develop and maintain company's bookkeeping SaaS product
    • Plan, manage, monitor, and execute daily operations
    • Training users, guide implementation and data migration
    • Deliver supports and troubleshooting for ultimate customer satisfaction
    • Act as consultant for system-related process to clients
  • Meta Technology Indonesia - System Analyst

    Jun 2010 - Sep 2016

    • Built and maintained integrated automotive dealership, workshop and accounting system
    • Gather user requirements
    • Conduct analysis on incoming change requests
    • Led and mentor fellow analysts, programmers, and implementers
    • Built a simple migration tool
    • Make sure all my teammates focused, driven, and encouraged throughout projects
    • Plan, monitor, and execute defined timeline
    • Deliver support on-site or remote, pre and post migration, and live